Top Pet Products Trending in the US vs the UK in 2025

Quick take

• US 2025: big on fresh/freeze-dried diets, smart wearables, and design-forward feeders. 

• UK 2025: strong interest in microchip-controlled feeders and sustainability-led novelties (even lab-grown meat treats). 

• Everywhere: enrichment surges—slow feeders, lick mats, snuffle gear—as “pet mental health” goes mainstream. 

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USA: Tech + “Fresh” food + design

1. Fresh & minimally processed food

   • Major CPGs are entering fresh (refrigerated) dog food at scale, signaling rapid category growth. 

2. Freeze-dried boom (dog & cat)

   • U.S. freeze-dried dog food revenue rose in 2024 and is projected to keep growing through 2030. Expect more toppers, travel-friendly portions, and mix-ins. 

3. Smart collars & activity trackers

   • Pet wearables (GPS, biometrics) keep climbing in North America; 2025 global forecasts show double-digit growth with NA leadership. 

4. Enrichment hardware

   • Retailers highlight slow feeders, lick mats, snuffle formats as core basket items tied to anxiety relief and digestion. 

What to stock (pet market USA): fresh/freeze-dried SKUs, heavy ceramic slow feeders, GPS collars, puzzle toys.

UK: Smart feeding control + sustainability stories

1. Microchip feeders for multi-cat & diet control

   • UK brand Sure Petcare remains the reference for microchip-activated feeders that prevent food theft and manage prescription diets. 

2. Novel, lower-impact proteins

   • Retailers piloted lab-grown meat treats—a world-first launch—positioning sustainability as a genuine purchase driver. 

3. Category steady; mix shifts

   • UK reports show resilient pet food spend with big players dominating and format rotation toward premium functionality. 

What to stock (pet products UK): microchip feeders, whisker-friendly shallow bowls, functional treats (dental, digestion), eco-messaging.

Shared global trend: Enrichment becomes “daily care”

Trade shows and analytics call out enrichment as a top 2025 theme—think problem-solving feeders, textural licking, and foraging to manage stress and slow intake. 

Pair enrichment with stable, non-porous hardware (ceramic/stainless). Shop curated picks: https://nokaaurorastone.com

Canada snapshot

• Market growth: Canadian pet food sales topped C$6.7B in 2024; freeze-dried specifically is projected to keep expanding through 2030. Expect premium and functional SKUs to over-index. 

• What’s trending (trending dog toys Canada): slow-feeders + winter-proof, dishwasher-safe bowls; freeze-dried toppers for convenience.

Australia snapshot

• Category momentum: Pet-care products in Australia are forecast to nearly double by 2033, with wellness and premiumization driving upgrades. 

• Hero products (pet accessories Australia): heat-resistant glazed ceramic bowls, raised slow feeders, reversible lick-mats; local innovators push multi-function feeder kits. 

US vs UK: who buys what (at a glance)

What this means for your store or blog (action plan)

1. Lead with enrichment: Feature slow feeder explainers, “how to” videos, and bundle lick mats + bowls for new pet parents (US & UK). 

2. Offer format choice: Stock fresh/freeze-dried alongside traditional kibble; educate on topper use (US/Canada). 

3. Make UK pages chip-feeder first: Position microchip feeders as the multi-cat & prescription-diet solution; add vet-use cases. 

4. Upsell tech: Bundle GPS collars with adventure accessories; highlight NA growth and replacement cycle (post-Whistle sunset). 

5. Sustainability content: Cover alternative proteins & lower-impact treats for the UK/AU audience. 

Editor’s picks you can link now

• Elevated ceramic slow feeder (digestive + posture) — ideal for US kitchens & AU tiled homes.

• Whisker-friendly shallow cat dish — UK best-seller style for sensitive eaters.

• Lick-mat + maze bundle — Canada/US winter boredom buster.

• Microchip feeder — UK multi-cat essential. 

Explore elevated ceramics, slow-feeders, whisker-friendly plates, and more at Noka & Aurorastone → https://nokaaurorastone.com