Quick take
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US 2025: big on fresh/freeze-dried diets, smart wearables, and design-forward feeders.
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UK 2025: strong interest in microchip-controlled feeders and sustainability-led novelties (even lab-grown meat treats).
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Everywhere: enrichment surges—slow feeders, lick mats, snuffle gear—as “pet mental health” goes mainstream.
Shop elevated ceramic slow feeders & whisker-friendly bowls: https://nokaaurorastone.com
USA: Tech + “Fresh” food + design
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Fresh & minimally processed food
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Major CPGs are entering fresh (refrigerated) dog food at scale, signaling rapid category growth.
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Freeze-dried boom (dog & cat)
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U.S. freeze-dried dog food revenue rose in 2024 and is projected to keep growing through 2030. Expect more toppers, travel-friendly portions, and mix-ins.
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Smart collars & activity trackers
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Pet wearables (GPS, biometrics) keep climbing in North America; 2025 global forecasts show double-digit growth with NA leadership.
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Enrichment hardware
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Retailers highlight slow feeders, lick mats, snuffle formats as core basket items tied to anxiety relief and digestion.
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What to stock (pet market USA): fresh/freeze-dried SKUs, heavy ceramic slow feeders, GPS collars, puzzle toys.
UK: Smart feeding control + sustainability stories
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Microchip feeders for multi-cat & diet control
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UK brand Sure Petcare remains the reference for microchip-activated feeders that prevent food theft and manage prescription diets.
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Novel, lower-impact proteins
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Retailers piloted lab-grown meat treats—a world-first launch—positioning sustainability as a genuine purchase driver.
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Category steady; mix shifts
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UK reports show resilient pet food spend with big players dominating and format rotation toward premium functionality.
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What to stock (pet products UK): microchip feeders, whisker-friendly shallow bowls, functional treats (dental, digestion), eco-messaging.
Shared global trend: Enrichment becomes “daily care”
Trade shows and analytics call out enrichment as a top 2025 theme—think problem-solving feeders, textural licking, and foraging to manage stress and slow intake.
Pair enrichment with stable, non-porous hardware (ceramic/stainless). Shop curated picks: https://nokaaurorastone.com
Canada snapshot
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Market growth: Canadian pet food sales topped C$6.7B in 2024; freeze-dried specifically is projected to keep expanding through 2030. Expect premium and functional SKUs to over-index.
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What’s trending (trending dog toys Canada): slow-feeders + winter-proof, dishwasher-safe bowls; freeze-dried toppers for convenience.
Australia snapshot
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Category momentum: Pet-care products in Australia are forecast to nearly double by 2033, with wellness and premiumization driving upgrades.
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Hero products (pet accessories Australia): heat-resistant glazed ceramic bowls, raised slow feeders, reversible lick-mats; local innovators push multi-function feeder kits.
US vs UK: who buys what (at a glance)
| Need | US best sellers | UK best sellers |
|---|---|---|
| Portion control / theft prevention | Smart bowls + app timers | Microchip feeders (multi-cat compliance) |
| Digestive calm & enrichment | Slow feeders, lick mats, snuffle gear (trade-show headliners) | Same—often paired with prescription diets via chip feeders |
| Food formats | Fresh & freeze-dried expanding (CPG entry) | Premium wet/dry core; functional claims + sustainability novelties (e.g., lab-grown treats) |
| Wearables | GPS/biometric collars rising (NA lead) | Selective adoption; strongest use-case in outdoor cats with microchip ecosystems |
What this means for your store or blog (action plan)
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Lead with enrichment: Feature slow feeder explainers, “how to” videos, and bundle lick mats + bowls for new pet parents (US & UK).
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Offer format choice: Stock fresh/freeze-dried alongside traditional kibble; educate on topper use (US/Canada).
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Make UK pages chip-feeder first: Position microchip feeders as the multi-cat & prescription-diet solution; add vet-use cases.
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Upsell tech: Bundle GPS collars with adventure accessories; highlight NA growth and replacement cycle (post-Whistle sunset).
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Sustainability content: Cover alternative proteins & lower-impact treats for the UK/AU audience.
Editor’s picks you can link now
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Elevated ceramic slow feeder (digestive + posture) — ideal for US kitchens & AU tiled homes.
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Whisker-friendly shallow cat dish — UK best-seller style for sensitive eaters.
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Lick-mat + maze bundle — Canada/US winter boredom buster.
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Microchip feeder — UK multi-cat essential.
Explore elevated ceramics, slow-feeders, whisker-friendly plates, and more at Noka & Aurorastone → https://nokaaurorastone.com
